If you run a specialty contracting company, custom home building business, landscaping company, or masonry firm, you've probably experienced this at some point:

You're investing time and money into marketing, but it doesn't consistently turn into qualified inquiries.

At Heron Media, we help construction and trades businesses build marketing systems that make it easier for the right people to find you, trust you, and contact you without requiring you to constantly create content or chase leads. We work with businesses across North America. Our clients are often growing companies looking for a more reliable way to generate opportunities, showcase their expertise, and support long-term growth.

Our work is built around the realities of the industries we serve: seasonal fluctuations, labor shortages, reputation management, long sales cycles, and the need for steady lead flow rather than vanity metrics.

Who We Are

Heron Media was founded by Tiffany McIntyre and Anna Quinn.

We built this agency on a simple belief: marketing should feel clear, practical, and tied to measurable business outcomes.

We combine strong creative, strategic messaging, and content marketing with the systems that make marketing work behind the scenes: clear positioning, conversion-focused customer journeys, and lead generation strategies designed for service-based businesses.

What We Help With

Most businesses don't need more marketing activities, they need the right pieces working together.

Our work commonly focuses on five core areas:

Lead Flow + Conversion

Making it easy for prospects to take the next step through clear calls-to-action, conversion-focused websites, lead capture systems, and follow-up processes.

Local Visibility

Helping businesses appear in local search results through SEO, Google Business Profile optimization, location-based content, and visibility strategies that support service-area businesses.

Ads That Convert

Google and Meta advertising campaigns built around strong offers, landing pages, messaging, and tracking systems that support measurable growth.

Messaging & Proof

Case studies, project spotlights, before-and-after stories, and trust-building content that helps prospective clients understand why your company is the right choice.

Websites That Convert

Website structure, content, user experience, and SEO improvements designed to turn visitors into inquiries, quote requests, and consultations.

Our Approach to Marketing

We don't start by adding more content, more advertising, or more traffic to a broken system.

Instead, we focus on strengthening the customer journey.

That means improving:

• What people see first (search, social media, referrals, and advertising)
• What they learn next (proof, expertise, and trust signals)
• What they do afterward (request a quote, schedule a consultation, submit a form, or call)

When those pieces work together, marketing becomes more predictable and far easier to scale.

Who We Serve

Our work is specifically designed for:

• Specialty contractors
• Custom home builders
• Landscaping companies
• Masonry companies

These industries often face unique marketing challenges.

Projects are high-value. Sales cycles are longer. Trust matters more. Referrals remain important, but growth often requires a stronger digital presence than word-of-mouth alone can provide. That's where a structured marketing system becomes valuable.

What You'll Find on This Blog

This blog is designed for business owners, marketing coordinators, and industry partners working within construction and trades-related industries.

Topics include:

• Building a predictable flow of qualified inquiries
• Improving website conversion rates
• Creating content that builds trust
• Using local SEO to increase visibility
• Running advertising campaigns that generate results
• Strengthening your company's positioning and messaging
• Turning project experience into marketing assets

Everything we publish is intended to be practical, actionable, and relevant to the businesses we serve.

Frequently Asked Questions

Do you work with businesses outside of Canada?

Yes. While Heron Media is based in British Columbia, we work with clients throughout North America.

Do you only offer social media marketing?

No. Social media is only one component of a larger marketing system. Depending on your goals, we may recommend improvements to your website, local visibility, messaging, content strategy, advertising, or lead conversion process.

What types of businesses are the best fit for Heron Media?

We primarily work with specialty contractors, custom home builders, landscapers, and masonry companies looking to strengthen their visibility, attract better-fit clients, and create more consistent lead flow.

Do I need to invest in advertising to work with you?

Not necessarily. Many businesses see significant improvements through stronger messaging, local visibility, website optimization, and content strategy before increasing ad spend.

What's the first step to working together?

We start with a conversation about your business, your goals, and your current marketing efforts. From there, we recommend the most effective next step based on your situation.

If you're looking for a clearer, more effective marketing system for your contracting, building, landscaping, or masonry business, we'd love to learn more about your goals.

Book a consultation with Heron Media to discuss your next steps.