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Maximize your reach with targeted advertisements across platforms

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Get your business seen by more locals when they search online

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that convert

Ads should feel simple on the outside, and smart underneath.
This blog is for local BC service businesses that want paid ads to drive the right calls, quote requests, and bookings (not just random clicks). We break down what makes Google and Meta campaigns perform: clear offers, strong landing pages, clean tracking, and ongoing improvements that keep results steady over time. Expect practical guides on ad strategy, budgets, campaign structure, creative, and conversion-focused follow-up.

written for trades and local service businesses across Victoria, Vancouver Island, and British Columbia.

Should my business in BC run Google Ads or Meta Ads first?

If you’re solving an urgent problem (plumber, electrician, HVAC, restoration), Google Ads often wins first because people are actively searching. If you’re building awareness, trust, or hiring, Meta can be great. The best choice depends on your service type and how quickly customers need you, and your budget. We can help you make the right decision.

How much should I spend on ads as a local service business?

Many BC service businesses start in the $300–$1,500/month range in ad spend, then scale once the results and follow-up process are dialled. Budget isn’t the only factor—your offer, location, and ability to respond to leads matter just as much. Deciding how to distribute your ad spend across campaigns and platforms is something we specialize in.

What’s a “good” cost per lead in BC?

It varies a lot by industry and location. The better question is: What is a lead worth to you? If one booked job is worth $3,000, paying $60–$150 per qualified lead can still be profitable. We look at lead quality + close rate, not just cheap leads.

Why do ads get clicks but not calls or quote requests?

Usually it’s a mismatch between: the ad promise, the landing page content, and the next step. If the page doesn’t immediately confirm “you’re in the right place” and make it easy to act, people bounce, even if the ad is good.

Do I need a landing page or can I send traffic to my homepage?

Landing pages usually convert better because they stay focused on one service + one action. If your homepage is very clear and well-structured, it can work—but most homepages try to do too much for paid traffic.

How long does it take to know if ads are working?

You can usually see early signals within 1–2 weeks (click quality, inquiries, call volume), but meaningful performance trends take 4–6 weeks, especially once you’ve refined targeting, messaging, and follow-up.

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We respectfully acknowledge that we are located on the traditional and ancestral unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt Nations in Victoria. We welcome all ages, races, gender identities, sexual orientations, cultures, and religions.

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