LOCAL
visibility
If you want more local leads, you need to be easy to find and easy to choose. This corner of the blog focuses on improving your visibility across Google Search + Maps (and the other places people look when they’re deciding who to call): your Google Business Profile, local listings, reviews, service areas, and the on-page signals that help customers (and search engines) understand what you do and where you do it.
You’ll find practical guidance for Victoria, Vancouver Island, and BC service businesses on showing up more consistently for the right searches, building local trust, and strengthening your presence so customers can quickly confirm: “Yes, this is the right company.”
Map visibility is influenced by relevance, distance, and prominence. Practically, most wins come from: a complete Google Business Profile, accurate service areas, strong review patterns, clear service categories, consistent business info online, and regular updates that match what you want to be found for.
Weekly is a solid baseline for most local service businesses. Think simple: one project photo, one short “what we do,” or one helpful tip tied to your service area (Victoria, Nanaimo, Langford, etc.). Consistency matters more than volume.
Usually your categories, service list, site content, or citations are sending mixed signals. We’d tighten your “service language” across your profile and site so Google clearly understands what you do and where you do it.
Yes, reviews help both visibility and conversions. The best reviews mention what you did, where, and why it was good (“roof repair in Saanich,” “emergency electrician in Victoria,” etc.). Don’t script clients, but you can guide them with 1–2 prompts.
Local SEO focuses on “near me” and location-based searches, map visibility, and service areas. Regular SEO is broader and can rank nationally or by topic. For most BC service businesses, local is the foundation.
Sometimes; if you truly serve those areas and can add real, useful info (not copy/paste). A better starting point is often strong core service pages plus a clean “Service Areas” approach that’s honest, helpful, and easy to navigate.