Heron Media: Marketing Systems for Local Service Businesses in British Columbia

If you run a service-based business in Victoria, Vancouver Island, or anywhere in BC, you’ve probably felt this at some point: you’re doing “marketing,” but it’s not consistently turning into inquiries.

At Heron Media, we help local service businesses build a marketing system that makes it easier for the right people to find you, trust you, and reach out without you needing to live on social media.

We’re based in Victoria, BC, and we work with trades and service businesses across the province (including Greater Victoria, Langford, Colwood, Saanich, Duncan, Nanaimo, and beyond). Our work is built for the realities of local business: busy seasons, hiring pushes, reputation management, and the need for steady lead flow, not just “more followers.”

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Who we are

Heron Media was founded by Tiffany McIntyre and Anna Quinn. We built this agency on a simple belief: marketing should feel clear, practical, and tied to real outcomes.

We combine strong creative (brand + storytelling) with the behind-the-scenes structure that actually makes marketing work: the right message, a clear path to action, and a lead journey that converts.

What we help with (depending on what’s needed)

Most businesses don’t need “everything.” They need the right pieces working together. Our work commonly includes:

1) Lead Flow + Conversion
Making sure people know what to do next and that inquiries actually come through (calls, forms, booking, follow-up).

2) Local Visibility (BC SEO + Google Business Profile)
Helping you show up in local search results and Maps especially for “near me” searches and service-area businesses.

3) Ads That Convert (Google + Meta)
Paid campaigns that match the offer, landing page, and tracking so you can scale what works (not guess).

4) Messaging & Proof
Case studies, before/after stories, and clear positioning that builds trust quickly especially important in trades and professional services.

5) Websites That Convert
Website copy and page structure that turns visitors into calls and quote requests (and supports SEO + ads).

Our approach

We don’t start by throwing more content or more traffic at a messy system.

We start by tightening the customer journey:

• what people see first (social / search / ads)
• what they learn (proof + clarity)
• what they do next (call / quote / booking / apply)

When that path is clear, marketing gets a lot easier, and it becomes repeatable.

What to expect from our blog

This blog is written for BC business owners and the partners who support them (recruiters, bookkeepers, business consultants, IT/CRM teams).

You’ll find practical posts on:

• building consistent inquiries from social media + local search
• improving lead conversion (without rewriting your entire life)
• what makes ads work (and what breaks them)
• strengthening your website copy and calls-to-action
• how to build trust with proof, not fluff

If you’re local to Victoria / Vancouver Island / BC and want help building a marketing system that fits your business, you can reach out here.

FAQ

Do you work with businesses outside Victoria?

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Yes. We’re based in Victoria, but we support service-based businesses across BC, including Vancouver Island and the Lower Mainland.

Do you only do social media?

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Social is one piece of the puzzle and we only offer it if we feel that it is what you need most. We also support website copy, conversion improvements, funnels, local visibility (SEO/GBP), and ads strategy depending on what will drive results. This is determined in our intake process.

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What types of businesses are you best suited for?

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Local service-based businesses, from trades to personal services, home services, professional services, teams that struggle to attract and retain skilled employees, and those ready to grow beyond word-of-mouth.

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What’s the first step to work with you?

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A quick call to understand your goals and what’s currently working (and what’s getting in the way), then we recommend the best next step.

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